Demographic
Age : 26
Sex : Male
Occupation : Graphic Designer
Income : Rs 25000- 35000
Disposable Income :Rs 10000- 15000
Location : New Delhi
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Psychographic
Lifestyle : He is an evening person, goes out frequently for dinner with his friends or for a drink. When he is drinking out with his guy friends he goes out to places like Ruby tuesday, Thank god its friday. It also happens that after such drinking ventures, he definitely would feel hungry, which makes him visit road side dhabas. But the venue always changes when it comes for taking his girlfriend out, it changes then to restaurants like tamarind court in Mehrauli and Hauz khas. He generally drinks beer (Carlsberg or Kingfisher strong) as he has to come back home and doesn't want to create an embarrassing scene.
He also goes for small retreats during weekends. He tries to keep himself up to date with the latest trends.
Aspiration : He tries to put forward a very westernized image with influences and mannerisms deriving from hollywood movies. His all time favorite heroes would be the action stars like Sylvester Stallone and Arnold. But new hollywood heroes also interests him. Bollywood heroes like John Abraham and Hritikh Roshan also appeal him.
Reference Group : Fashion magazine like cosmopolitan(though a very girly magazine but major readers are men),men's health and vogue, music, celebrities. Celebrities from the music world, appeals to him when it comes to dressing.
Peer Group : His old college friends, present colleagues and his work circle which includes lot of creative people like artists, ad-makers and fashion designers. He meets them regularly in official parties, exhibitions, and office.
Shopping Companion : Mostly all by himself or with friends. When he shops with his friends, its only with his guy friends, who tells him what is looking good on him. He trusts them. But when it comes to underwear he prefers his own opinion which depends on his mood and past experiences.
Shopping Places : Exclusive brand stores or shopping malls like Great India place(noida), Select city walk(saket) and Centrestage mall(noida). The distance is not a problem for him as he got his dad's old car, a honda city.
Favorite Brands : Levis, wrangler (denim), puma, converse, lacoste, adidas, rayban sunglasses, international perfumes like Calvin Klein.
Lifestyle : He is an evening person, goes out frequently for dinner with his friends or for a drink. When he is drinking out with his guy friends he goes out to places like Ruby tuesday, Thank god its friday. It also happens that after such drinking ventures, he definitely would feel hungry, which makes him visit road side dhabas. But the venue always changes when it comes for taking his girlfriend out, it changes then to restaurants like tamarind court in Mehrauli and Hauz khas. He generally drinks beer (Carlsberg or Kingfisher strong) as he has to come back home and doesn't want to create an embarrassing scene.
He also goes for small retreats during weekends. He tries to keep himself up to date with the latest trends.
Aspiration : He tries to put forward a very westernized image with influences and mannerisms deriving from hollywood movies. His all time favorite heroes would be the action stars like Sylvester Stallone and Arnold. But new hollywood heroes also interests him. Bollywood heroes like John Abraham and Hritikh Roshan also appeal him.
Reference Group : Fashion magazine like cosmopolitan(though a very girly magazine but major readers are men),men's health and vogue, music, celebrities. Celebrities from the music world, appeals to him when it comes to dressing.
Peer Group : His old college friends, present colleagues and his work circle which includes lot of creative people like artists, ad-makers and fashion designers. He meets them regularly in official parties, exhibitions, and office.
Shopping Companion : Mostly all by himself or with friends. When he shops with his friends, its only with his guy friends, who tells him what is looking good on him. He trusts them. But when it comes to underwear he prefers his own opinion which depends on his mood and past experiences.
Shopping Places : Exclusive brand stores or shopping malls like Great India place(noida), Select city walk(saket) and Centrestage mall(noida). The distance is not a problem for him as he got his dad's old car, a honda city.
Favorite Brands : Levis, wrangler (denim), puma, converse, lacoste, adidas, rayban sunglasses, international perfumes like Calvin Klein.
1 comment:
Hiya guys
Just saw your http://blogbananabrothers.blogspot.com/ version. Excellent.
It would be wonderful if you could add more specifics.
For example,
Lifestyle : He is an evening person, goes out frequently for dinner with his friends or for a drink. goes for small retreats during weekends. he tries to keep himself up to date with the latest trends.
Add names of restaurants, bars. Add what – wine, whisky, vodka? What brands he would drink. Each has an implication and clarifies his preferences more.
Aspiration : He tries to put forward a very westernized image with influences and mannerisms deriving from hollywood movies. Who would be the heroes he wants to be most like – Hollywood and Bollywood.
Reference Group : Fashion magazine, music, celebrities. Mention celebrities he would like to be like. Mention names of magazines, which movies appeal to him.
Peer Group : His old college friends, present colleagues and his work circle which includes lot of creative people.
That creative people bit is very nice. Who? Painters, poets, architects?
Shopping Companion : Mostly all by himself or with friends.
Which friends would be choose to go with? Surely not anyone. What influence would they have?
Shopping Places : Exclusive brand stores or shopping malls.
Mention names, locations…
Favorite Brands : Levis, wrangler (denim), puma, converse, lacouste, adidas, rayban sunglasses, international perfumes like Calvin Klein.
Very good. Go further. What car would be aspire to drive? No need for realism here, but you do realise that people who aspire to a Mercedes are different from those who aspire to say a BMW or a Ferrari… see what I mean? Eventually when we are thinking up a brand name and brand graphics.all this will sharpen your ability to think
Once again, exellent job.
Rajiv
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