Tuesday, October 14, 2008

BRAND COMPETITORS

Jockey, Calvin Klein , Pigeon
The briefs of brand like calvin klein and pigeon are seamless, very comfortable and worth every money......with calvin klein also giving an added sexy touch which it promotes on its advertisements, with its brand name boldly printed on the elastic strap. The price of these brands start from Rs 350 for calvin klein and pigeon starts from Rs 145 to Rs 350.
Jockey a little less expensive than these seamless luxury brands, also offers a wide range of briefs but not seamless. They are comfortable, uses bacteria free fabrics, and also have various patterns in shapes. The elance range of jockey starts from Rs 120.
Therefore, there is a gap in the market offering underwear which are not only functional and comfortable but also has a fun and kinky touch to it within an affordable price range.
The opportunity which the bananabrothers are seeing is in seamless brief business with very bright fresh colours and fun pop arts.

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