Wednesday, October 15, 2008
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We have created this blog for our class project, where in, we have to launch an apparel brand. 'BananaBrothers' is a group of four boys - Anish, Rahul, Sushmit and Vikram, creating an underwear brand for men. This is a class project with an objective of finding out what goes into the whole process of branding a product, under the guidance of Mr. Rajiv Badlani.
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